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This site tour.ulule.com has the following on the web site, "1 bus, 10 villes." We observed that the webpage also said " 1 tour de France du crowdfunding." It also stated " Le Ulule Bus reprend la route pour célébrer la création, linnovation et la solidarité en allant à la rencontre des UluleursUluleuses, des acteurs qui font le monde de demain et de tous les curieux qui souhaitent échanger sur le financement participatif. Rendez-vous dans chaque ville pour . Apéros, rencontres, animations. Ils embarquent avec nous ." The header had ulule tour as the highest ranking keyword. It was followed by ulule, crowdfunding, and financement participatif which isn't as ranked as highly as ulule tour. The next words the site used was culture. innovation was also included but might not be seen by search crawlers.